PUMA becomes the outfitter the RED BULL RACING F1 team, supplying performance racewear, footwear and teamwear.
The UEFA Euro 2016 in France proves to be a great stage to showcase PUMA as an innovative and design driven sports brand. With an on-field presence of almost 40% across all matches, PUMA’s five participating teams secure a strong visibility with their kits featuring PUMA’s apparel technology ACTV Thermo-R. France's Antoine Griezmann was voted Player of the Tournament by the UEFA after being the top scorer with six goals that he shot in his dual coloured PUMA Tricks boots.
PUMA signs a partnership with the Athletics Association of Barbados (AAB). One of the most celebrated athletes at the Summer Games is Jamaican sprinter Usain Bolt, who for the third time in a row won Gold medals in all three of his disciplines, achieving a “Triple-Triple” in 100m sprint, 200m sprint and 4x100m relay with his team, extending his record-breaking personal haul of IAAF World Championships gold medals to 11. The stellar performances of the Jamaican Team, which finished second in the medals table, as well as the performances of the other PUMA teams including the Bahamas, Cuba, Grenada, Cayman Islands, Switzerland and the Dominican Republic, secure a strong brand visibility of PUMA throughout the competition.